Social media sites in 2020, Amazing development and golden opportunity for marketers.
Social media has gained popularity in the past 10 years, and the number of users of these sites has increased dramatically around the world, as Social Media has become an integral part of the lives of the vast majority of people and has evolved significantly from being a means of communication only to a means of entertainment, trading news and even selling and selling and perhaps one of the most important reasons that may contribute to the change in user activity after the big leaps achieved by users’ activities on the Internet. We review more of the figures provided by the report of we are social, a platform that deals with the status of the Internet in the world, and highlight the data in some countries of our Arab region.
Using social media sites around the world.
Globally, there are about 4.45 billion Internet users, of whom 3.80 million use social media sites continuously, most of whom spend 6 hours and 43 minutes online every day, while they spend two hours and 24 minutes on social media.
In the world’s top-ranked communication platforms, Facebook has 2.4 billion users, followed by YouTube with 2 billion users and WhatsApp with 1.6 billion.
Using social media sites in the Middle East.
In the Middle East, with a population of 258.8 million, 182.1 million people use the Internet, 70% of the total population, including 125.4 million active social media users.
Using social media sites in Egypt.
In Egypt, the number of Internet users reached 54.74 million, which is estimated to be 54% of the total population of 101.4 million, and the number of users of social networking sites exceeded 42 million.
Social media users spend an average of two hours and 57 minutes a day and for the average age of users, 78.5% of them in the 18-44 age group, 99% of whom use social media through mobile phones.
In the first place of the most used social media platforms Facebook has 38 million users, which is equivalent to 91% of the total users, followed by YouTube with 89%, WhatsApp 79%, Facebook Messenger 73% and Instagram 68%.
Online shoppers spent $1.07 billion on buying clothing and cosmetics, while $1.20 billion on electronics and $607 million on food and personal care products.
Using social media sites in Saudi Arabia
In Saudi Arabia, the number of Internet users reached 32.23 million, accounting for 93% of the total population of 34.54 million, of which 25 million were Associated Media users.
The average time spent by users on social media sites in the Kingdom is 3 hours and two minutes a day, and for the average age of users, 90.7% of them are in the 18-44 age group.
For the most commonly used social media platforms in Saudi Arabia, YouTube ranks first with 76% of all users, followed by WhatsApp 71%, Instagram 65%, Facebook 62% and Twitter 58%.
Online shoppers spent $383 million on clothing and cosmetics, $458 million in electronics and $115 million on food and personal care products.
Using social media sites in Qatar.
In Qatar, there are 2.83 million users, 99% of the total population of 2.86 million, of whom 2.83 are active users of social networking sites.
The most popular social media site in Qatar is Facebook with 2.40 million users, second place is Instagram with 960,000 users, Twitter 974.5 thousand, LinkedIn 840 thousand and Snapchat with 585 thousand users.
66.1% of Qatar’s population uses the Internet using a mobile phone, compared to 32.6% who surf the Internet using a desktop or mobile computer.
Using social media sites in the UAE.
In the UAE, there are 9.73 million Internet users, which is 99% of the total population of 9.83 million, of whom 9.73 million use social media sites continuously.
Users spend 7 hours and 3 minutes a day using the Internet, 2 hours and 57 minutes on social media, and for the average user work, 88.7% of them are in the 18-44 age group.
In the first place for the most commonly used social networking sites in the Emirate comes with 88% of users and Then Facebook 79%, WhatsApp 79%, Instagram 68%, Facebook Messenger 62% and Twitter 53%.
$1.09 billion in user spending on clothing and cosmetics, $949 million on electronics and $399 million on food and personal care products.
Corona’s impact on online activities in the world.
In the first quarter of 2020, electronic activities generally jumped significantly compared to the same period in 2019 due to curfews taken by several countries to cope with the Corona pandemic, with video views at the forefront of these jumps, followed by the unprecedented gains of e-commerce, as well as increased time spent by users on communication sites and video games.
Users spend 76% more time on mobile phones and on desktops and laptops by 76%, time spent watching movies and software by 57%, and users spending 47% more time on social media and on phone apps by 36% compared to last year.
According to content square, online grocery store access increased by 251% from April 8 to April 15 compared to the first week in 2020, and purchases on these sites increased by 76%.
The figures indicate that social media has increased in a few years, which has been able to permeate human lives and make them totally dependent on them, and despite the social disadvantages that this development may cause, according to sociologists, is a golden opportunity for marketers and those interested in online commerce to increase their profits and achieve record sales and results.
