Electronic advertising campaigns have become one of the most important means of advertising in the past years, for several reasons, the most important of which is the low cost compared to other advertising methods, and the second reason is to reach the target audience more accurately and easier and get guaranteed results.
It is special in Facebook ads, easy to deal with, as it does not require you to be an expert in order to create your ad campaign, but you can do it with ease, but you must know the types of ad campaigns in order to be able to determine the right type of your activity, through which you can achieve the desired results, which we review in the following article:
Facebook’s advertising campaigns are divided into several sections
1st:Awareness
awareness is divided into two parts
1-Brand awareness
This type of ad is aimed at reaching an audience that is likely to be interested in your product.
2-Reach
The genre aims to reach only the largest audience – and this genre is not intended to interact – but is only aimed at access, and is suitable for new brands that want to be familiar to people.
2nd:Consideration
which divided into six parts
1-Traffic
This type aims to send followers through links anywhere within Facebook or outside Facebook as visits to your site.
2-Engagement
This genre aims to increase audience interaction with your publication, whether by liking, commenting, sharing, or increasing the number of fans of your page.
3- App installs
This type aims to send followers when you click on the ad directly to the App Store to install your app on your mobile phone.
4- Video views
This genre aims to bring a lot of views on your video.
5- Lead generation
This type aims to collect potential customer data, because they are interested in your product or business, which is one of the most important types of advertising.
6- Messages
This type aims to invite the public to talk about your product or service, whether on Facebook Messenger, WhatsApp or Instagram.
3rd:Conversion
1- Conversions
This type is similartoTraffic but with the addition of visitor tracking after converting to your website to monitor its activity and make sure you reach your goalofadvertising.
2-Catalog sales
In this type, you place a number of your products in a single list and display them to the target audience based on their interests.
3- Store traffic
It is a completely different type from the previous types, it is intended for customers to visit the physical store, and you are charged when the customer is inside your store and this is determined by geographical location.
So we’ve quickly limited the types of ads to Facebook, and we’ll follow in detail with each type of ad, how to determine the right type to reach the goal of the ad campaign, and how to create an ad campaign at the lowest cost, in subsequent articles.
